Smartpay
Revolutionizing payments
for a local audience
Smartpay is a buy-now Pay-later service that had a number of unique features that, to that point, had yet to be introduced in Japan. Working with a Japanese designer and client servicing team, I helped to cross-translate
their JP website for English-speaking locals and expatriates
Their current ENG website can be found here and sample screens can be found below.
Client
SmartPay
Year
2022
Landing page with a strong USP and clear user pathways
Understanding key market's needs through the native site
UX copy that sounds naturally ENG but localised
Application of region-specific nuances to resonate with the market
Short, sharp steps for the how-to to inform without a cognitive overload
Quippy taglines that resonate and are easy to remember