Google Ads
Putting their best foot forward
Google Ads wanted to revamp a range of pages across a range of APAC markets with a range of objectives, from a better showcase of case studies to a better site load for text-heavy pages.
Working with an international team that even extended to our New York office, we set about curating and understanding the required needs and contextual market factors that drive conversions.
The end result was a more cohesive range of pages that showcased Google Ads and its unique propositions in a more conversational, streamlined flow.
Scroll down to see the sample screens.
Client
Google
Year
2021 - 2023
Providing suggestions on content layout and informational Tone of Voice (TOV)
Informed sectionals and clear signposting to better guide users
Creating experiences catered to the objectives of that particular market
Grow with Google (GwG)
Nothing beats being local
As the Grow with Google program reached a number of regional shores, the need for localized webpages that resonated with the users was increasing in demand. Through interweaving local understanding with strong local imagery, we put the ‘local’ in locale-specific.
Client
Google
Year
2021-2022
Contributions
UX Writing
Content Localisation
Local headlines that pair with the visuals for a cohesive identity
Resonating with locals through Colloquialism
Providing insights on how dropdown presentations and content interact
Creating content to display key data without overwhelming the user