Earth 2
Because 2 Earths are better than 1
Earth 2 was meant to serve as a two-part stream - a website revamp of their existing site, and a companion app.
The web revamp was aimed at doing a content audit of the site, and redefining the site structure to include upcoming development roadmaps and to provide key information on how users can interact with it.
The newly launched site can be found here, while the app is in the final phases of development
Scroll down to see the sample screens.
Client
Earth 2
Year
2022
Welcome page with clear hook and narrative
CTA-applied paths for primary and secondary user groups
A narrative-driven thread to unite the website for all targeted users
Clear progressive instructions for gamers of all levels
Creation of an overview page to serve as a guide for users
Reshuffled menu and sub-menu to optimise reading flow